Writing
wrote it down before I forgot
I write to think. Sometimes those thoughts turn out useful. Mostly it's me losing arguments with myself at 2am. All 127 posts are here, newest first.
2026
- Cheapest hire I've ever made Last week I used 15.2B tokens on three Claude Max subs. I pay about $1k a month for all of it.
- I never committed. Still haven't. Years of switching task managers felt like wasted time. It was avoidance, and it compounded. The guilt was the only wasted part.
- How one person merges 551 pull requests in a week I don't write most of my code now. Agents do. I write the rules.
- Just close the loop. I'm building a mini ATS so I couldn't ghost people I'm building a mini ATS this weekend because I got tired of being ghosted as a candidate and refused to do it to other people. One-click reject. Candidate portal. AI scoring. A council of AIs to build it. Just close the loop.
- Beliefs Leave Receipts There's a loop most people never see. Not because it's hidden. Because it looks exactly like personality. What we believe creates our thoughts, thoughts create actions, and actions create evidence. To create new evidence, you must change your actions. A brutal short look at the self-fulfilling loop that ate a decade.
- You aren't listening. You're reloading. You aren't listening. You're reloading. Why disagreement feels like intelligence, understanding feels like surrender, and how we do it to ourselves most of all.
- The company didn't hire another night rep. We built one. Building a demo voice agent takes 30 minutes. Building something that survives real callers, bad audio, and real money takes thousands of hours. Nobody selling courses on Twitter is telling you that.
- I built PMP Pulse: an anonymous team survey in one evening I caught myself trying to figure out who wrote the negative survey response. So I built PMP Pulse: a truly anonymous internal team survey on Cloudflare Workers and D1. One evening. Zero dollars. No way to trace it back. Not even for me.
- Building the thing nobody asked for (again) It's 5:43am. Claude Code, Cursor, and Codex are all open. I just spent the night building HMAC-signed unsubscribe tokens, datetime normalization helpers, and RFC 8058 compliance for a newsletter with zero subscribers. A technical deep dive into what I built, and an honest look at what I built it instead of.
- Building the Printing Press to Write One Sentence How to hyperfocus for 20 hours, build a custom CMS with AI, and still not write a single sentence of your blog post.
2025
- The Clock With No Hands The hidden cost of not seeing time
- We Built the Tiger Cub. Now What? Why Geoffrey Hinton thinks we’re raising a digital tiger cub—and what leaders must do before it grows up.
- The Fisherman's Choice What's worse: the danger or the fear of danger? Give me reality, the danger itself.
- The Bounce Back Blueprint Failure isn't the opposite of success. It's the raw material
- The Shrinking Monster The monster is always biggest in the dark.
- The Laboratory of Life Why your "failures" are actually research data - and how changing one word can change everything
- The Results Economy Nobody pays for your sweat.
- The Emperor Moth Treatment We crack open their cocoon because we can't bear watching them struggle.
- Free Giveaway - Free 12 months of Perplexity Pro The best tools don't just solve problems. They change how we see them.
- Beyond Chat ChatGPT isn't the revolution. It's just the first raindrop.
- The AI Toolbox Tools are just tools. What matters is what you build with them.
- OpenAI's O3: The Leap We've Been Waiting For When AI Finally Delivers on Its Promise
- The Someday Trap Life has no waiting room
- The Mirror Makers When AI learns to create itself, what becomes of us?
- The Joy of Tiny Steps Why celebrating the smallest victories might be your secret weapon
- The Turing Line Has Been Crossed When machines cross the humanness threshold, the important question isn't whether they passed the test, but whether we're ready for what comes next
- Discipline Is Cheaper Than Regret Why paying the small price today prevents the massive bill tomorrow
- The Results Trap Stop Confusing Busy with Productive: Why Results Always Beat Effort
- The Stubborn Mind Paradox Why the strongest thinkers are those willing to change their beliefs
- The Certainty of Uncertainty The Two-Step Dance That Replaces Perfect Planning
- The Careful Speaker From first voice to thoughtful choice, the value of strategic silence in a noisy world.
- Why I moved from Ghost to Substack in 2025? Ghost is great, but Substack is a community that gives you so much more.
- Volume Is the Secret Sauce Why Quantity Beats Perfection Every Time
- The Argument Tax Here's what winners know: The argument tax is too expensive.
- The Choice at Every Crossroad It's never just once. It's a thousand tiny crossroads every day.
- The Only Productivity Tool You'll Ever Need The most powerful productivity tool ever invented is simply the word "no."
- The Hard Work Trap Truth about hard work: direction matters more than effort.
- The Imagination Tax The amount a person uses their imagination is inversely proportional to the amount of punishment they will receive for using it.
- Book Summary: But What If We're Wrong by Chuck Klosterman Book Summary for But What If We're Wrong by Chuck Klosterman
- 7 Unflinching Rules of Showing Up Discover the 7 unflinching rules of showing up that separate success from failure.
- The Collector of Laters What happened to all those carefully preserved "laters"?
- The Better Trap Greatness comes not from believing you're great, but on the contrary, from an obsession on how to be better.
- The Excuse Fork in the Road The winners aren't the ones with fewer problems or better circumstances. They're the ones who chose a different relationship with their excuses.
- The Extra Mile Has No Traffic There are no traffic jams on the extra mile.
- The Castle Builders We're really good at building things that don't exist.
- Ignore the Noise, Do the Thing Screw the critics, do the damn thing.
- The Size of Now The gap between dreaming and doing isn't measured in distance. It's measured in nows.
- Claude 3.7 Sonnet: The Two Speeds of Thought Instant responses and extended reflection – living side by side.
- The Lazy Theory Test Your mind is a brilliant defense attorney, building perfect excuses for inaction. Here's the simple test that exposes its favorite lie.
- The AI Mirror What will your AI mirror reflect?
- The Two-Minute Revolution Two minutes. That's all it takes to start a revolution in your work, your art, your life. Not two hours. Not two days. Two minutes.
- Your Employees Are Not Vending Machines You thought you just had to put money in and value would come out? Cute.
- What does great look like? Define what "great" looks like, then deliberately aim for 80% of it. The path to excellence often starts with giving yourself permission to be good before becoming great.
2024
2023
- Building an agency is hard. It's 5:43 a.m. - and I'm still at it. I have been cracking hard for the last 18 hours, and I still have a to-do list longer than when I started the day. WTF!
- A Soul’s Whisper Across Time: A Letter to Prophet Muhammad (PBUH) from 2023 Writing my feelings in a letter to Prophet Muhammad (Peace be upon him) on his Birthday in 2023.
- Discipline or Regret: Pick Your Poison Explore the impact of choosing discipline over regret in the business realm through personal anecdotes. Discover how a disciplined approach paves the way for success and how we can turn regret into stepping stones for growth.
- Lessons from "If—": A Personal Reflection on Rudyard Kipling's Timeless Wisdom Exploring life's challenges with Kipling's 'If—', Quranic wisdom, and Biblical insights. A journey of resilience, guided by timeless verses.
- The Slippery Slope of "Just a Joke" You think it’s just a joke but eventually it becomes a stereotype, a kind of bigotry that’s accepted in a society.
- Midnight Musings In the stillness of midnight, challenges transform into lessons, and setbacks become stepping stones. Through introspection, the darkest moments offer clarity and strength, paving the way for a new dawn.
- The Blind Men and The Elephant The parable of The Blind Men and The Elephant dates back to the Tittha Sutta, a Buddhist text from ~500 B.C. It appears across a variety of Hindu, Buddhist, and Jain texts from those years.
- We waited 21 years for a train...and missed it! Have you ever heard of curiosity gaps? That sense of a lingering question, an unfulfilled curiosity, an open loop that needs closing? This ad is a textbook example.
- Doing a good job on an unimportant task The most invisible form of wasted time is doing a good job on an unimportant task.
- One Single, Powerful Thought Explore the transformation from complexity to simplicity in strategy. Learn from personal experiences, and valuable insights from Jobs, Holmes, and Buffet's 5/25 rule.
- Saying yes benefits others, saying no benefits you Finding the balance when saying "yes" and "no" in our everyday lives is very important. You know, striking that perfect harmony that benefits both you and others.
- The Curse of Knowledge: A Marketer's Worst Enemy The curse of knowledge a cognitive bias that occurs when we overestimate our audience's understanding of a particular topic or subject.
- Marketers have forgotten their first name. Why is marketing losing its clout? Because it forgot its first name: product.
- The Ten Commandments of Laughing at Your Failures and Moving On Laugh at your failures with these ten commandments. Embrace failure, find the humor, and use it as a stepping stone to success. Keep trying, keep learning, and keep laughing. Join us as we explore the dark humor behind moving on from failure.
- Who the fuck am I? I've procrastinated on everything, made awful decisions, broken so many promises to myself and others, and done everything I could to fuck up my life, causing so much trouble to my mental, physical, and financial health.
- Hang your children's pictures An old advertising maxim says you’ve got to spell out the benefit of the benefit.
- The flower that once has blown forever dies Oh, come with old Khayyam, and leave the Wise To talk; one thing is certain, that Life flies; One thing is certain, and the Rest is Lies; The Flower that once has blown forever dies.
2022
2021
- You can either build your dream or help someone build theirs. You can either build your dream or help someone build theirs.
- Don't use authority, use data Don't use authority, use data
- Everything will break in 6-9 months Everything will break in 6-9 months
- Want better results? Feed your team well! Want better results? Feed your team well!
- Competition is awesome Competition is awesome
- Remember you chose this path Remember you chose this path
- Don't be a bottleneck Don't be a bottleneck
- Twitter MBA Twitter MBA
- I'm on a news detox, and I'm loving it I'm on a news detox, and I'm loving it
- Any decision is better than no decision Any decision is better than no decision
- Tenacity is the most important trait for building a company. Tenacity is the most important trait for building a company.
- Employee Handbook - Valve Employee Handbook - Valve
- Work Hard, Stay Focused, Surround Yourself with Talent, Let the Mamba Rule Work Hard, Stay Focused, Surround Yourself with Talent, Let the Mamba Rule
- I just had my mind blown by the Factfulness book I just had my mind blown by the Factfulness book
- Success, like happiness, cannot be pursued. It must ensue. Success, like happiness, cannot be pursued. It must ensue.
- Procrastination: How to Crush This Time-Sucking Enemy Procrastination: How to Crush This Time-Sucking Enemy
- Be happy with what you have, while you work for what you want Be happy with what you have, while you work for what you want
- You're a cost until you become an asset You're a cost until you become an asset
- Consuming information won't make you smart, applying it will. Consuming information won't make you smart, applying it will.
- Excuses or Dreams Excuses or Dreams
- 5 Points that sum up the psychology behind copywriting 5 Points that sum up the psychology behind copywriting
- Leaving BionicWP Leaving BionicWP
- Spending time on things you can't control, takes time away from things you can. Spending time on things you can't control, takes time away from things you can.
- Timeboxing - It just works! Timeboxing - It just works!
- Writing every day for 30 days Writing every day for 30 days
- Questions open the mind, statements keep it closed Questions open the mind, statements keep it closed
- Having experience is more important than having an opinion Having experience is more important than having an opinion
- Day 209 at BionicWP Day 209 at BionicWP
- Day 204 at BionicWP Day 204 at BionicWP
- Day 203 at BionicWP Day 203 at BionicWP
- Day 202 at BionicWP Day 202 at BionicWP
- It happened again It happened again
2020
- I can’t say NO I can’t say NO
- It couldn’t be done It couldn’t be done
- Trying out this post from my new iPad Trying out this post from my new iPad
- Courage and Misery Courage and Misery
- Let the more loving one be me Let the more loving one be me
- Failed...Again Failed...Again
- Discovering your calling Discovering your calling
- BionicWP - MHP Launch Date BionicWP - MHP Launch Date
- Truth and Patience Truth and Patience
- Vultr, Why? Vultr, Why?
- My desk is a mess My desk is a mess
- July Goals Update July Goals Update
- The missing off switch The missing off switch
- Fear vs Reality Fear vs Reality
- Migrating 40 sites in a day with Migrate Guru Migrating 40 sites in a day with Migrate Guru
- Sleep Deprived. Yet Excited! Sleep Deprived. Yet Excited!
- The Shortness of Life - Yet we are wasting it. Seneca was right! The Shortness of Life - Yet we are wasting it. Seneca was right!
- I wrote myself a cheque for $1 Million Dollars I wrote myself a cheque for $1 Million Dollars
- My goal of 50 posts on this blog to treat myself with an iPad Pro My goal of 50 posts on this blog to treat myself with an iPad Pro
- Life Is A Series Of Baby Steps Life Is A Series Of Baby Steps
- Shutting the procrastinator in me Shutting the procrastinator in me
- Hiring 20 Developers in 3 months during Covid-19 Hiring 20 Developers in 3 months during Covid-19
- 1001th attempt at blogging....let's go 1001th attempt at blogging....let's go