I'm a marketer founder operator engineer all of the above.
I'm building AI agents to automate myself out of a job.
It's going disturbingly well.
Founded and sold two companies. Led teams of 50. 23 years in.
It started with a kid in Karachi in 2003. While classmates traded cricket cards, I traded HTML tags. Microsoft FrontPage was my playground, and every weekend was a new chance to build something worth showing off on Monday morning. That first dollar from Google AdSense wasn't just currency. It was permission.
I have ADHD. It explains the crossed-out job titles, the 5:43am builds, and most of this page. Along the way I built companies and sold them, ran marketing and operations inside other people's, and was blowing up servers in my homelab long before AI was cocktail party conversation. These days I lead a technology team and still write the code.
the last seven days
Real numbers, synced every night from GitHub and Readwise.
many jobs, two exits
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Painter Marketing Pros Director of Technology, now
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Bionic Talent Founder Exited
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HostPapa VP of Marketing
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Rocket.net VP of Operations
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BionicWP Founder Exited
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Cloudways Director of Marketing
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Rocket Internet Senior Marketing Manager
and earlier, for
Emirates
Etihad Airways
Visa
Jumeirah Group
wrote it down before I forgot
- How one person merges 551 pull requests in a week I don't write most of my code now. Agents do. I write the rules.
- Just close the loop. I'm building a mini ATS so I couldn't ghost people I'm building a mini ATS this weekend because I got tired of being ghosted as a candidate and refused to do it to other people. One-click reject. Candidate portal. AI scoring. A council of AIs to build it. Just close the loop.
- Beliefs Leave Receipts There's a loop most people never see. Not because it's hidden. Because it looks exactly like personality. What we believe creates our thoughts, thoughts create actions, and actions create evidence. To create new evidence, you must change your actions. A brutal short look at the self-fulfilling loop that ate a decade.
- You aren't listening. You're reloading. You aren't listening. You're reloading. Why disagreement feels like intelligence, understanding feels like surrender, and how we do it to ourselves most of all.
- The company didn't hire another night rep. We built one. Building a demo voice agent takes 30 minutes. Building something that survives real callers, bad audio, and real money takes thousands of hours. Nobody selling courses on Twitter is telling you that.
lines I wish I'd written
Eli Goldratt would often say, “Tell me how you’ll measure me, and I’ll tell you how I’ll behave.”Justin Roff-Marsh, in An Ode to Speed
you cannot “cure” ADHD. You CAN manage it by being willing to put in the work.Cate Osborn, Erik Gude, Rennie Dyball, and KC Davis LPC, in The ADHD Field Guide for Adults
The time to look for a new job is when you don’t need one.Seth Godin, in The Dip
“No” is an acceptable answer even without a reason.Kevin Kelly, in Excellent Advice for Living
It’s easy to fall so in love with the idea of starting that we never actually start.Seth Godin, in Poke the Box
Step 5 Automate LastJon McNeill, in The Algorithm
Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.Charles Duhigg, in The Power of Habit
LAW 9 ALWAYS PRIORITISE YOUR FIRST FOUNDATIONSteven Bartlett, in The Diary of a CEO
The world does not belong to the big, but to the fast.Scott Galloway, in The Algebra of Happiness
“Winners and losers have the same goals,” he writes. “You do not rise to the level of your goals. You fall to the level of your systems.”Dan Martell, in Buy Back Your Time
What are the special needs of the situation?Robert Updegraff and Jeffrey Fox, in Obvious Adams
Prophet said, “Whoever wishes to see God, God wishes to see him.”Al Ghazali, in The Alchemy of Happiness
An Ode to Speed 13 highlights
The ADHD Field Guide for Adults 9 highlights
The Dip 26 highlights
Excellent Advice for Living 15 highlights
Poke the Box 35 highlights 976 highlights 50 books 413 saved articles All my reading
Got a mess nobody wants to touch?