I build things. I break things. I write about what I learn. Some of those things turned into companies I sold. Most turned into expensive lessons I pretend were intentional.
Currently building AI agents to automate myself out of a job. It's going disturbingly well.
Karachi. 2003. Classmates traded cricket cards. I traded HTML tags. My first Google Adsense dollar proved you could build something from nothing and get paid for it. I've been chasing that feeling ever since. Probably always will.
I dream about marketing problems. Some might say that's sad. I say it's a competitive advantage.
Built companies. Sold companies. Broke things that weren't supposed to break. Fixed things nobody asked me to fix. The tools change every year. The fundamentals never do. And the people who think AI will replace marketers are the same ones who thought social media was a fad.
The longer version →Companies I've built, sold, worked for, or convinced to let me near their marketing budget.
I write to think. Sometimes those thoughts turn out useful. Mostly it's me losing arguments with myself at 2am.
I'm building a mini ATS this weekend because I got tired of being ghosted as a candidate and refused to do it to other people. One-click reject. Candidate portal. AI scoring. A council of AIs to build it. Just close the loop.
There's a loop most people never see. Not because it's hidden. Because it looks exactly like personality. What we believe creates our thoughts, thoughts create actions, and actions create evidence. To create new evidence, you must change your actions. A brutal short look at the self-fulfilling loop that ate a decade.
You aren't listening. You're reloading. Why disagreement feels like intelligence, understanding feels like surrender, and how we do it to ourselves most of all.
Building a demo voice agent takes 30 minutes. Building something that survives real callers, bad audio, and real money takes thousands of hours. Nobody selling courses on Twitter is telling you that.
Live stats from what I'm reading, saving, and building. Updated every few hours.
Last 7 days