highlights
5 highlights saved, filed under marketing.
- 01
But why does it work? In a word: stress. Fear causes stress. And stress causes the desire to do something.
- 02
The Life-Force 8 Human beings are biologically programmed with the following eight desires: 1. Survival, enjoyment of life, life extension. 2. Enjoyment of food and beverages. 3. Freedom from fear, pain, and danger. 4. Sexual companionship. 5. Comfortable living conditions. 6. To be superior, winning, keeping up with the Joneses. 7. Care and protection of loved ones. 8. Social approval.
- 03
People buy because of emotion and justify with logic. Force an emotional response by touching on a basic want or need.
- 04
These are called secondary, or learned wants, and nine have been identified: 1. To be informed. 2. Curiosity. 3. Cleanliness of body and surroundings. 4. Efficiency. 5. Convenience. 6. Dependability/quality. 7. Expression of beauty and style. 8. Economy/profit. 9. Bargains.
- 05
the first use of any product is inside the consumers’ minds.