Sell Like Crazy
Outwork beats outsmart. Walls run through for yes.
marketingThe goal is to wow them with this experience. If done right, this will prompt a conversation to take place in their mind: ‘If this is what they’re giving away for free, imagine what their paid products/services are like!’
AQ's take: Free tools wowed painters. They begged for paid services.
Dec 1, 2024The temperature of your marketing message must match the temperature of your traffic.
AQ's take: Cold traffic got fluffy copy. Crickets. Lesson learned.
Dec 1, 2024Identify your Dream Buyer’s single most pervasive and persistent hair-on-fire problem – and then offer them the single most valuable and immediate solution.
AQ's take: Pain point emails exploded conversions. Hit dream buyers dead on.
Dec 1, 2024“On average, five times as many people read the headline as read the body copy. When you’ve written your headline, you’ve spent eighty cents out of your dollar”. - David Ogilvy
AQ's take: Ogilvy nailed it. My weak headlines tanked CTRs every time.
Dec 1, 2024Timeless Formula #1 X ways to achieve [Desirable Thing] without doing [Undesirable Thing] Example: 6 Ways to Get Washboard Abs Without Doing a Single Sit -Up
AQ's take: Used this for WP hosting. Downloads spiked 300%.
Dec 1, 2024Timeless Formula #2 [Do Difficult Thing] in [Specific Period of Time] Even if [Shortcomings] Example: Pay Off Your Mortgage in 7 Years Even if You Have a Modest Income
AQ's take: Mortgage payoff swipe? My debt freedom post went viral.
Dec 1, 2024Timeless Formula #3 Achieve [Desirable Thing] like [An Expert] Even Without [Something Expected] Example: Paint Masterpieces Like Picasso Without Ever Having a Single Lesson!
AQ's take: Picasso formula sold art courses. No talent needed hook.
Dec 1, 2024Timeless Formula #4 How to Eliminate [Biggest Problem] without doing [The Thing They Hate] Within [Specific Timeframe] Example: How to Eliminate Your Muffin Top Without Giving Up the Foods You Love – Within 21 Days or Less!
AQ's take: Muffin top killer headline. Fitness leads poured in.
Dec 1, 2024Headline Formula: Finally! How to Get [DESIRED RESULT] Without [THING THEY FEAR MOST] in [SPECIFIC TIME FRAME] - Guaranteed. ‘[PROBLEM]? Get My [SOLUTION] and [RESULT]’ If you’re struggling to come up with a unique headline, this little puppy works a treat, every, single, time. Guaranteed.
AQ's take: Guaranteed formula closed skeptical agencies cold.
Dec 1, 2024Fascination Bullet Copy Formulas How to X without Y: ‘How to get washboard abs without doing a single sit-up’. ‘How to meet single men without speed dating or hanging out in bars’. ‘How to invest in real estate with no money down’. You need X, right? Wrong! Address a common belief and then create massive curiosity by talking against it. ‘Drinking 3 litres of water a day is healthy, right? WRONG!’ ‘Discover the number one thing you can do to stay 20 times more hydrated than drinking water’. This creates massive intrigue. X ways to Y: This is the most classic of all, ‘Five ways to meet single women in Melbourne’. Classic, straight forward copy. Where to find Y: ‘Where to find the most ravenous hyperactive buyers online’. How to eliminate X: ‘How to stop joint pain forever’. ‘How to never pay another cent in tax’.
AQ's take: 'How without' bullets hooked painter leads like crack.
Dec 1, 2024What you should never: This is a great one, as people are more compelled to know what they shouldn’t do than what they should. Fear of loss (pain) is greater than fear of attainment (joy). ‘What you should never say to a woman on your first date’. ‘What you should never do when trying to win over a prospect’. Say goodbye to X [frustration]: ‘Say goodbye to calorie counting and hour-long cardio sessions’. The truth about Y: ‘The dirty truth about fish oil revealed’. ‘The truth about flossing only after you’ve brushed your teeth’. Have you been doing X wrong? (And does it really matter?) ‘Have you been boiling your eggs in the wrong pot? (And does it really matter?)’
AQ's take: 'Never do' curiosity killed my bounce rates.
Dec 1, 2024‘Guaranteed Google rankings in 90 days or we work for free’.
AQ's take: Guarantee or free? Doubled signups overnight.
Dec 1, 2024‘If the offer and the guarantee don’t keep the founder up at night, then they’re not strong enough’.
AQ's take: Weak guarantees lost deals. Sleepless nights built winners.
Dec 1, 2024A compelling offer is infinitely more powerful than a convincing argument
AQ's take: Argued features for months. One no-brainer offer sealed it. Wish I'd known sooner.
Dec 1, 2024The idea of a compelling offer is to remove all friction for a prospect to buy from you. You want to reverse that risk and burden and make it an absolute no-brainer for your prospects to take you up on your offer. In the words of the late, great Claude Hopkins, ‘Make your offer so great that only a lunatic would refuse to buy’.
AQ's take: My logic pitches flopped hard. Risk-reversing offers? That's the Dubai heat I needed.
Dec 1, 2024Action Points You create a FEATURE LIST. You create a BENEFIT LIST. You reduce your OFFER to writing. You offer a POWER GUARANTEE.
AQ's take: Ignored checklists before. Features vs benefits flipped my weak sales script.
Dec 1, 2024Action Points Write down the most irresistible and absolute best offer you can come up with. Even if it scares you – then you know you have a great offer. Create an irresistible landing page, video sales letter, or whatever delivery mechanism will work best for you and your prospect, using my exclusive 17-Part Secret Selling System and example templates provided. Pitch the phone call and not the sale. While you ultimately want to convert your prospects into paying clients, in order for that to happen you’ll need to speak with them. With that in mind, make your Godfather Offer centred around a free phone consultation, analysis, strategy session, or roadmap.
AQ's take: Safe offers scared no one but me. Nuclear one-time close? Game changer.
Dec 1, 2024The ability to write ads and marketing messages that sell is by far the most lethal money-making skill you could ever hope to acquire.
AQ's take: Burned ad spend millions. Wish I'd mastered copy sooner.
Nov 28, 2024The real issue is converting that traffic into actual sales using a system based on unit economics that makes buying traffic profitable and self-liquidating.
AQ's take: Traffic's easy. Profitable sales? That's where I lost fortunes.
Nov 28, 2024The bonus here is, if you are the one educating them, you’re also making sure that when they hit the ‘buy now’ stage, they’ll be likely to buy from you. To do this, your message must be powerful, insightful, and education-based, and not simply a promotional piece about your company.
AQ's take: Educated clients via blog. They bought from me, not competitors.
Nov 28, 2024The key is to install a system that: Attracts Educates Nurtures Gets prospects to act!
AQ's take: My funnel lacked nurture. Leads ghosted. System fixes that.
Nov 28, 2024As Robert Collier said… ‘‘Enter the conversation already taking place in the customer’s mind’’.
AQ's take: Customer minds ignored at Cloudways. Copy bombed.
Nov 28, 2024I would run through walls to get to a ‘yes’ from a prospect.
AQ's take: Nights chasing one prospect 'yes' broke me. This reignites that fire.
May 7, 2024I don’t care how talented you are, how fortunate your upbringing was, or even if you had a better education or opportunities than me. You simply can’t outwork me. Ever.
AQ's take: Outworked everyone at Rocket. Still burned out. Talent loses to grind.
May 7, 2024