Ca$hvertising
Life-Force 8 desires sell everything. Emotion first, logic justifies.
marketingBut why does it work? In a word: stress. Fear causes stress. And stress causes the desire to do something.
AQ's take: Fear stresses my wallet dry. Ads master this perfectly.
Jun 14, 2023The Life-Force 8 Human beings are biologically programmed with the following eight desires: 1. Survival, enjoyment of life, life extension. 2. Enjoyment of food and beverages. 3. Freedom from fear, pain, and danger. 4. Sexual companionship. 5. Comfortable living conditions. 6. To be superior, winning, keeping up with the Joneses. 7. Care and protection of loved ones. 8. Social approval.
AQ's take: Explains my snack hoarding and status chase. Lizard brain wins every ad battle.
Jun 13, 2023People buy because of emotion and justify with logic. Force an emotional response by touching on a basic want or need.
AQ's take: Hit home. Felt the urge for that watch, logic kicked in after checkout.
Jun 13, 2023These are called secondary, or learned wants, and nine have been identified: 1. To be informed. 2. Curiosity. 3. Cleanliness of body and surroundings. 4. Efficiency. 5. Convenience. 6. Dependability/quality. 7. Expression of beauty and style. 8. Economy/profit. 9. Bargains.
AQ's take: Curiosity traps me in endless scrolls. These wants own me.
Jun 13, 2023the first use of any product is inside the consumers’ minds.
AQ's take: My failed launches? Product unused in minds. Brutal truth.
Jun 13, 2023